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Rochester Rhinos Logo Redesign

When I was in high school, Rochester's minor league team was one of the best in the nation. The Rochester Rhinos won several league titles and became the only non-MLS team to win the U.S. Open Cup since the MLS was founded. At one point, it looked like the Rhinos were on the cusp of joining MLS. Sadly, that never happened.

For some reason, a new set of owners ditched the Rhinos' original logo for something that I was pretty sure they got through a free clipart program. To show how much better the Rhinos' logo could be, I put together a proposal for a new logo and work mark.

Bill Kuchman
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